I made an offer in yesterday’s post to join me in this course I am taking called “Project Mojave”.  This is a course for creating an internet business that will generate $4k/mth in product or service sales within 12 weeks.  I don’t do anything alone these days unless I have to, and so [...]]]>

The basic offer

I made an offer in yesterday’s post to join me in this course I am taking called “Project Mojave”.  This is a course for creating an internet business that will generate $4k/mth in product or service sales within 12 weeks.  I don’t do anything alone these days unless I have to, and so I am putting together a small group to take the course with me and to support each other.  I am offering my internet expertise for free to everyone in the group, plus access to my outsourcing network, plus a weekly Mastermind group.  “Internet expertise” means that I will tell you what to do, and guide you if necessary, in creating your website, mailing list, shopping cart, etc.  All you need to do is write your content and carry on the other activities within the course (market research,testing, promotion etc), and I ask in exchange is that you review any products that I will create during this time.  My products are probably going to be training videos on website development and marketing a business online, so I don’t think that aspect should be too painful for you .  The course costs $97/mth and this is going to be my main business project over the summer.  I have put aside 20-25 hours a week for it.  You won’t need to put aside as much time as that, but it is a serious commitment, and I do not recommend you join if you don’t have at least 5-10 hours to put into it weekly.  I cannot send you a link to the course as registration closed last Friday, but I have copied the curriculum below.  If you want to join, please reply to this mail, we’ll setup a brief time to chat to make sure that this is what you want, and then I will send you the registration link.

Is this another “Internet marketing course”?

Yes.  I happen to believe that 99% of “internet marketing courses” are cr@p.  But here is why I think this one is different.  Most of these courses teach (or suggest) that you can create a product, put up a website, do a little search-engine optimization (SEO) or pay-per-click (PPC), and start raking in the bucks.  In my estimation, however, about 10% of these projects ever make any money at all, and 1% generate a living wage.  And so, yes, to intend to create a product that will generate $4k/mth after 12 weeks is quite ambitious.  Which is why I want you to understand the following before you begin:

• Creating a product (downloadable ebook or training video) is an extremely valuable addition to any kind of service business.  It establishes your credibility, brings you customers, and helps you build your mailing list.  If you are starting “cold”, it’s unlikely you can make a product that will generate $4k/mth in pure product sales in 12 weeks.  However, if you are using your product in order to “pre-sell” your services, the chances that this will be worth your while financially are much, much greater.  Many of us have expertise which we have acquired over the years that people would pay for, and it’s more valuable for us to sell it as a product rather than a service, since selling product does not require incremental use of our time.  Furthermore, current technology allows for very rapid product development through PC-based video software etc.  It could take as a little as a week to actually make the product.  What takes up most of the time is brainstorming, market research and promotion.  Plus our own education of course.
• These projects typically fail for one or more of several reasons.  The first reason is that people “put the cart before the horse”, they develop a product before knowing if there is a market for it.  Market research and testing are fundamental (and ongoing) aspects of the process, and the course explain how to do this.  The second reason they fail is that people lack information (which is compounded, as I say, by the plethora of “get rich quick” courses of this nature).  I personally think, however, that the major reason is that people are unable or unwilling to put in the time that it takes, they quickly get discouraged, and/or don’t feel passionate enough about themselves or their product.  Again, the course addresses this problem.  I am of the firm conviction that all projects undertaken with love in your heart (ie., with a higher purpose in mind) succeed.  They don’t always make money, but they always bring you something precious, even if it’s “just” an education.  This is my goal in launching this project.

How did  “Project Mojave” get started?

One of the reasons that I feel so confident in believing that you are going to get value from this course, is that I feel a lot of synergy with the main author.  His name is Clay Collins, and he got his start by authoring a popular blog called The Growing Life.  He started writing about people’s passion to have lives of deeper meaning and purposes by “liberating” themselves from their regular (boring) jobs, and he attracted quite a following.  In fact, he became one of the most popular bloggers on the subject of personal productivity and alternative lifestyles, not quite a Steve Pavlina or Zen Habits, but in the same league.  Eventually, he turned his attention to the financial aspect of “liberation”.  To be perfectly honest,  I was extremely skeptical of his new direction, as I thought he was just going to turn into another “internet marketing guru” (scam artist), and I told him so directly at the time.  But so far, he seems to have maintained his integrity and he has been extremely courteous and available in any personal contacts we have had.  He has also added some pretty high-power people to the faculty, such as well-known social networking blogger and consultant Laura Roeder.  All faculty are available for phone consults at no additional charge.  I believe that Project Mojave is going to become a serious competitor to the most popular internet marketing and SEO course available (StomperNet), since it’s about 1/8 of the cost and, in my opinion, better (since it addresses the human challenges of building an internet business and not just the technical aspects).

So without further ado here is the course curriculum

If you want to join me, simply respond to this mail and we’ll take it from there.

Find Your Market or Niche (Weeks 1-4)

Understand How Freedom Businesses Work

• The “Freedom Business” Blueprint
• The Month 1 Roadmap
• 5 Online Business Realities (That No One Talks About)

Find and Test Markets

• Finding and Brainstorming Markets, Part 1
• Finding and Brainstorming Markets, Part 2
• Internet Business Intelligence 101
• Keyword Research on Roids
• How to Legally Steal (Draw Inspiration From) Other People’s Markets and Niches

Select a Specific Need You Will Address

• The Three Essential Ingredients of a Freedom Business Product or Market

Create Your Information Product (Weeks 4-6)

• Understand How Rapid Product Creation Works
• Outline Your Product
• Conduct Research
• Create Your Product

Create Your Sales Process (Weeks 7-8)

• Develop “Freeline” Content
• Build Your List
• Build a Website
  • SEO Optimize
  • Social Media Optimize
• Write Your Sales Letter
• Begin Scouting Potential JVs

Make Your First Sale (Week 9)

• Form JV Partnerships
• Create an Affiliate Program
• Run PPC Campaigns
• Purchase Advertising
• Generate Social Media Traffic and Attention

Earn $134 in One Day (Weeks 10-12)

• Improve Your Sales Process
• Optimize Your PPC Campaigns
• More SEO Optimization
• Create an Exhaustive Social Media Campaign
• Add a Backend Product
• Create an Upsell
• Create your Auto-Responder Sequence

Supersize Your Business (Go from $4k/Month to $10k/Month)

Automate Your Business (Create a 20-hour Work Week)