Brendon Burchard has a new book, The
Millionaire Messenger, that is already a New York Times #1 bestseller. This
book has impacted me profoundly, capturing my own aspirations to such a degree
that I consider Burchard as the next “Napoleon Hill” of the new information
economy. Napoleon Hill of course, wrote “Think and Grow Rich” way back in 1937,
which is still one of the best business development / self-help book ever
written. I haven’t yet read anyone who has captured the aspiration of the
current generation of social entrepreneurs / internet marketers as well as
Brendon Burchard.
The fundamental premise of the book is that everyone has life experiences and
knowledge that have value to someone (a “teachable point of view” as Mike Jay calls it), and
that most people greatly underestimate the value of this; that anyone these days
can create a product and reach an audience on a shoestring budget; and that this
profession – Brendon calls it the “experts industry”, I call it “internet
information marketing” – is one of most fulfilling professions to be in, that
successfully mentoring others is a path to a very meaningful life, and to
significant income generation as well. Some of the interesting people whom
Brendon mentions who have followed this path include Lorie Marrero of The
Clutter Diet (home-organizing), Marci Shimoff of Happy
for No Reason, Frank Kern (who apparently started out selling dog training
products), and Shane and Chantal Valentine “Baby cuisine experts”. In other
words, your field of expertise doesn’t have to be abstrusely intellectual or
emotionally penetrating, it can be something very practical and
down-to-earth.
Brendon presents a pretty penetrating analysis of the so-called “experts
industry” – both the great opportunities it presents (unique in modern history)
and its flaws and traps. In addition to the idea that anyone with a
life-changing story to tell and a contribution to make can become very
successful, the book also provides a blueprint for success, a business
development program, a precise 10-step method to market oneself. To his credit
and in contrast to other motivational content (such as “The Secret” in
particular), he doesn’t over-emphasize the financial aspect of this, it’s more
about creating value and meaning. Frankly, we can’t all become millionaires
(and truly, do we really want to?), but I feel we all ought to be able to earn a
decent living doing something that we are passionate about, and enjoy doing at
least most of the time. And this is really what I am up to, to figure this out
for myself, and then to teach it to others. This is my “10,000 hours” (based on
Malcolm Gladwell’s book “Outliers”, 10,000 hours is the amount of time that it
takes a person to achieve mastery in their profession, and hence start to
generate massive income), and this is the fundamental basis of this program at
Lifestyle Design School.
And of course, it’s all in the execution – just because we want to, just
because we dream and vision a possible future, doesn’t mean we are going to do
the work. This is the crux of the problem, and too complex to get into right
now.
I will expand on this article later. In fact, we will probably start a
Mastermind / study group for it later this year, including studying Brendon’s
larger program where these things are taught (Experts Academy). In the meantime,
head over to Amazon and buy the book. It’s worth it, trust me.
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