I’m a freelance copywriter whose career began as an editor at The Orlando Sentinel. I still get an adrenaline rush from deadline pressure. I "defected" to the advertising world, working for Orlando's Robinson, Yesawich & Pepperdine (the largest tourism/resort agency in the US) and for suburban Philly's Thomas J. Paul marketing services, where I wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. My passion is PR, and I am accredited via the Public Relations Society of America and the International Association of Business Communicators.
In recent years my focus has been on ecommerce – from email campaigns and banner ads to web content – direct mail and catalogs. You can see my writing at Lenox.com and Dansk.com. I also write news releases for eReleases.com.
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