Why I don’t do internet marketing any more

I got an email recently that changed my life.  But not in the way you might think.  Let me explain.

It was from a famous internet marketer that I follow.  He is a brilliant marketer and product developer, more than a household name, he is a legend.  His products are great and inexpensive.  And [...]

Vote for WP Academy + What are your desires?

Only a few people responded to my question “what do you want” in my latest post.  So I guess this means that rest of you are happy, and making all the money that you would like.  In case you want any assistance in reaching that goal, go ahead, go-for-broke on this one:

Post to [...]

Bootstrapping WP Academy: the inside story

Lifestyle Design School has been quiet for a long time.  The truth is that I just haven’t had time, as I was fighting for business survival.  The last few months, however, have brought in a series of extraordinary events at WP Academy, and I am ready to share the story.  This is the type of company-confidential inside information that you won’t see a lot on the web.  From my perspective, I am not just here to make a business, I am here to share the wealth (of information) and to build an entrepreneur community, so my sharing this is a no-brainer.  Also, it’s not likely at this stage that anyone is going to steal our business model or stage a hostile takeover ;) .  So here goes.

This post ends with a call-to-action and an opportunity for you, so make sure you read until the end.

WP Academy has been running on a “product launch” model: 3 times a year, we have been staging a major free webinar series, promoted through affiliates and reaching about half a million people (primarily a large Linkedin group).  At the end of each webinar we do a sales presentation for our $500-600 course “WordPress for Business”.

I started this business in December of 2009 by sending out a mail to my friends and social network offering them a WordPress training course.  Ten of them enrolled in that first 4-session course at $99, and I was ecstatic.  The business grew from there, but still a long way from what I would be earning as an employee / contractor.  Due to a personal situation that allowed me to live very cheaply,  we were able to survive financially as we grew the business. Read more >>

Interview with developmentalist Mike Jay, Wed March 21, Noon EST

Here are the recordings (audio and video) of the interview that I did with legendary business and executive coach Mike Jay on March 21, 2012.

Mike Jay is one of the world’s highest-paid executive coaches, and he is launching a program that is the culmination of his 25 years of research and practice into human development, human capability, success and happiness.  This system is called “FLOW”.  Here are some of the questions that we covered

  • Why the success models that you grew up with (even the ones that may have worked in the past) are likely to leave you running a hamster race in an era of exponentially increasing complexity… leaving you progressively more exhausted, unsuccessful and unfulfilled
  • The enormous importance of understanding your developmental “blind spots”… and how you can “scaffold” yourself (create partnerships) in ways that generate wins for everyone
  • How sometimes the desire to “be all you can be” (whatever that means) can be counter-productive… that you may actually be better off living in your own, custom-designed-for-you “fishbowl”, doing what you love to do and giving your gift
  • How major financial and demographics changes in the next few decades are likely to leave most of us (that is, people in developed countries) poorer in many ways… unless we are able to understand these enormous changes and adapt to them

Watch the video or download the audio:

Read more >>

“Live life on your own terms” — an interview with Jonathan Mead

This is the recording of an interview I did with  Jonathan Mead on Thursday Jan. 26, 2012 on the topic “Live life on your own terms — let your work be your play”.  We conducted the interview over Skype video, with simultaneous broadcast via phone.

Jonathan Mead is one of the founders of “live [...]

Video response to Brendon Burchard's personal invitation to 10xNYC

Yesterday I got a physical letter (!) from Brendon Burchard inviting me to his 10xNYC Conference in New York in April ($8000).  The invite was very flattering for sure (I am a huge fan of Brendon).

At first I thought I would write him a personal letter thanking him and saying that I followed [...]

Why hardly anybody makes money online

This is an article I wrote for WP Academy yesterday.  First version badly needed editing and went out anyway (egg on my face), my chief copywriter and wife gave me an earful, I listened carefully as I know what’s good for me (in more ways than one, lol).  Second version is quite good (once [...]

Brendon Burchard and the Experts Model of internet business development

Here is a nice 5-minute summary of the Brendon Burchard model for internet business development, extracted from a recent course presentation.  Enjoy!

You may also download the audio.

Karen Baker Blum on Feminine leadership (interview with Lifestyle Design School, Mon. Oct. 3, 2pm)

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image Karen  is a “Muse”, Entrepreneur, Coach, Trainer, Catalyst for change.   She’s provocative. She helps poke fun in your shopworn ideas about making a living so that you can start living your dreams.

On Monday Oct. 3 she was interviewed by me.   For the recording click here, or listen to the audio below:

[Audio clip: view full post to listen]

For the topics covered in the interview, keep on reading.

Read more >>

Recording of Building a $10k/mth business with WordPress (talk at Podcamp Philly 2011)

This is a recording of the talk I gave at Podcamp Philly 2011 entitled “Building a $10k/mth business with WordPress”.

Download mp3 here.  Download slides here.

(it’s best to follow the recording with the slides, but not necessary)

[Audio clip: view full post to listen]

If you like, please comment!