On starting a passion business, working in flow and breaking through to Kiyosaki B/I Quadrants

The only reason to start a business is to develop a passion point of yours and to put you in flow.  See The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (oof what a name)

While considerations of value-added, Unique Value Proposition (UVP), and actual products and services are important, they cannot be primary — otherwise chances are that you will never break-through from Robert Kiyosaki’s “Self-employed” quadrant (you own a job) into the Business owner and Investor quadrants (you own a business that you can outsource the management for passive income, or you invest in other businesses).  If you don’t do this (and I don’t know who said this), you will be just be creating another bad job for yourself, with the dubious benefit that you are also your own employer.

Now the problem is that working in your passion point won’t necessarily make you successful.  Why?  Because most forms of success will require skills that you  do not possess, and/or that you are not intrinsically motivated to acquire  (unless you are in the 1% to 5% of people who are naturally aligned with success in a given field).  If you are not intrinsically motivated to acquire a skill, you should not be acquiring it, you should instead partner with someone else who is really turned-on by acquiring that skill — either convince them to help you for free, or else do an exchange with them, or else figure a way to pay them.

That is the most important thing that you could do, it’s called “reaching out” and is the primary predictor of business resilience.

This is particularly important for members of this site because many of you (probably most of you) are not going to be naturally aligned with web design and internet marketing, and you will need to partner with someone else to do this. If I were to try and teach you, I would be contributing to the problem rather than the solution.

This is why I am recommending you find some young person, or person in your network who is technically inclined and enjoys this kind of work, and introduce them to me, where I will train them for free and/or give them access to this content.

Why am I suggesting this?  Because the first person they will help is you, of course. This works in a kind of “pay of forward” system.  I currently have the luxury to provide a lot of services for free, or cheap, and so I ask people who go through this system and take my technical and internet marketing training to help someone else.

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